Our journey began with a passion for sports and an admiration for the “fighting spirit” so often seen in North American athletes, leading us to start importing BRIX – a Canadian gem among energy supplements, whose natural essence appealed strongly to us.
As a family-owned wholesale company based in Sweden, our pride lies in our roots and the personal touch we bring to your energy needs.
At BRIX Europe, we offer more than products; we provide tailored energy solutions for every sport and activity. What sets BRIX apart is its commitment to being 100% natural, embracing diverse lifestyles, and fueling your endeavors naturally.
BRIX is Born
In a bold move away from conventional maple products, the founder of BRIX in Canada pioneers an energy gel based on 100% natural maple syrup. At this point, the concept of using Maple as a source of energy is groundbreaking.
The Big Breakthrough
BRIX makes a significant impact by providing energy to over 25,000 runners in the Montreal Marathon. This marks a turning point for BRIX in Canada.
Montreal University Study
The first clinical study in humans on ingestion of maple products during exercise takes place. Showing a consistent improvement in performance by
3 – 4%, which is significant for an athlete.
Recognizing the potential to cater to the European sports industry with a 100% natural energy supplement, we establish initial contact with BRIX in Canada.
The Pro Team Danish Skimarathon Team proudly represents BRIX in Ski Classics, a series of long-distance cross-country ski races in classic style across Europe.
Road cyclists supporting the European fundraising project for children with critical illnesses, Team Rynkeby, turn to BRIX for energy refueling during their 1,200 km bike tour to Paris.
BRIX Europe Shop 2.0
We relaunch our dedicated online shop, providing a convenient platform for enthusiasts to access BRIX products.