Jesper West
Jesper West, is a 29-year-old, promising elite skier (long distance) from Finland. Jesper grew up, and still lives, in a small Finnish municipality on the Baltic coast called Malax, which is located about 20 km south of Vaasa. Jesper’s elite carrier in long distance started in 2015 and he has ever since participated in many European races. This photo was taken in 2022, during the world’s longest and toughest ski race, Red Bull Nordenskiöldsloppet (220 km), where Jesper ended up in an honorable 44th place, out of a total of 512 starting skiers. Jesper makes sure to always carry BRIX with him during his races, in the fluid belt and taped to his legs. To quote Jesper; “Once you’ve tried them, you’ll never race without them again”.
Sweden-Canada Products is proud to support this young, promising and ambitious skier by fueling him with the energy he needs.
You can follow Jesper West on Instagram #j3sperw
Team AktivX
New BRIX Ambassador!
Sweden-Canada Products proudly presents our new Ambassador for BRIX Maple Energy Gel, the Swedish Amateur Cross-Country Ski Team, Team AktivX.
With cross-country skiing as a shared passion, the five guys forming Team AktivX are traveling all over Europe during the winter season, to participate in different long distance ski races, including several Ski Classic races. Each race a tough challenge, which requires a strong mentality and careful preparations in the form of hard exercise.
Nicklas Hedin, the team’s newest member who daily works with recruitment and property development, comes from the city where the sun always shines, Karlstad☀️. Nicklas prepares himself mainly by cycling, both road biking and mountain biking, but ever since he joined the team, he has been working hard to improve his cross-country skiing ability.
Anders Holmén, considered the team’s most innovative member due to his profession within medical research and product development of medicine, is an experienced long-distance skier with several Ski Classic races on his track record. Obviously, Anders is responsible for the team’s first-aid kit.
Since Eric Ceder is a Department Manager in his daily work, he has been appointed Team Captain. It is Eric who handles all the planning within the team. Although he is the youngest member of the team, Eric has already gained experience from several tough Ski Classic competitions.
Anders Schoster is the strongest skier, with the team’s best-looking upper body💪. Anders has participated in several long-distance ski races over the past few years, including several Ski Classic races. Professionally, Anders is Head of Supply Network Quality.
Martin Henriksson is always close to a good laugh and energizes the whole team, working everyday with batteries. Experienced from Vasaloppet, Birken and Marcialonga, he also gives routine to the team.
Sweden-Canada Products is proud to support this ambitious team of ski enthusiasts by fueling them with the energy they need to keep up the speed.
You can follow the team on Instagram #team_aktivx
Danish Skimarathon Team
New BRIX Ambassador!
Sweden-Canada Products proudly presents the Danish Skimarathon Team, our new Ambassador for BRIX Maple Energy Gel.
Danish Skimarathon Team is the first Pro Team from Denmark competing at Ski Classics, where they are holding a 30th place ahead of this weekend’s race (Marcialonga, 29th January, 2023).
The team consists of an international mix of skiers;
Margeaux Thompson has a solid sports background, including elite lightweight rowing and cycling. Margeaux is from Australia but lives today in Austria, working at a medical device company in Innsbruck and using mountain running as cross training in the summer. Margeaux sees the Ski Classics as her next exciting challenge!
Ella Jackson is the youngest athlete of the team. Just like Margeaux, Ella is from Australia and for the past eight years she has been representing the Australian National XC Ski Team. She has always had a strong desire to pursue marathon racing at some point in her ski career, and this year the time has come. Outside of skiing, Ella is currently studying at a university in Australia.
Bjørn Toft has an educational background as a physiotherapist and sports & medicine therapist, owning a clinic in Switzerland. Bjørn has a diverse sports background, including winning multiple regional championships in road cycling. Bjørn started XC skiing in the early 2000’s and today skiing is the most important sport for him.
Joachim Trane did XC mountain biking during his teens and became national champion on the marathon distance in U19. Joachim started to ski in 2014 and has since then reached a top national level with multiple medals in Danish XC skiing and roller skiing. Joachim works as a scientist in the pharmaceutical industry.
Sune Elmose, finally, has a background as an elite volleyball player. Sune’s life is filled with physical activities, through his profession as a teacher in adventure sports. Sune was the fastest Dane at Vasaloppet 2022 and he’s the all-time best placed Dane at Red Bull Nordenskiöldsloppet (220 km).
Sweden-Canada Products is proud to support this team of skilled athletes, by fueling them with the energy they need to keep up their active lifestyle.
You can follow the team on Instagram #danishskimarathonteam
Johan Borgström
New BRIX Ambassador!
Sweden-Canada Products proudly presents our new Ambassador for BRIX Maple Energy Gel, the Swedish cyclist Johan Borgström.
Johan Borgström is a young, dedicated road cyclist from Sweden. Johan, who grew up in Falsterbo (a small community located at the southern tip of Sweden), started his cycling career in 2012 in Höllviken Cycling Club (Höllviken CK). In March this year (2023), Johan will turn 19 and in June he will graduate, after three years of study at the Swedish Sports Confederation’s upper secondary school for cycling in Skara. An education tailored to support young cyclists in their ambition to combine upper secondary school studies with a serious commitment to their sport. When Johan competes on “home ground” (i.e. in Sweden and Denmark), he nowadays races for the Malmö cycling club, CK Ringen. During the year 2022, however, Johan has also to some extent competed outside Sweden and Denmark, both with the Swedish Junior National Team and with “Team Svealand”, a Swedish youth initiative with the goal of getting Swedish cyclists out to competitions around Europe. During the year 2023, Johan will be transferred up to the U23/Elite class, which means that the competitions will be both longer and tougher. Johan loves his sport, and his goal is to be able to make a living from it in the future, as a professional cyclist.
We at Sweden-Canada Products are proud of the privilege of supporting this young, promising, and ambitious cyclist by giving him the energy he needs.
You can follow Johan Borgström on Instagram #johanborgstrom_
Asbjørn Boye
New BRIX Ambassador!
Sweden-Canada Products proudly presents our new Ambassador for BRIX Maple Energy Gel, the Danish biathlete Asbjørn Boye.
Asbjørn Boye is an 18-year-old biathlete from Denmark who competes for the Danish junior national team. Asbjørn has trained biathlon for seven years and cross-country skiing for a little over 10 years. On an everyday basis, Asbjørn trains in Denmark, but he often travels to Norway and Sweden to compete.
Asbjørn has chosen biathlon because he likes the challenge of both shooting well and skiing fast.
Alongside sports, Asbjørn is currently studying at a high school in Denmark. When he graduates from high school in 2024, Asbjørn plans to move to Norway to give himself the chance to reach the elite level within his sport.
The high-speed photo above was taken during the sprint race that was part of the 2023 year edition of the IBU Regional Event, where Asbjørn ended up in 11th place in the Men’s 18-19 age group.
Sweden-Canada Products is proud to support this young, promising, and ambitious biathlete by giving him the energy he needs to continue developing in his sport.
You can follow Asbjørn Boye on Instagram #asbjorn_boye
Nicklas Holm Bols
New BRIX Ambassador!
Sweden-Canada Products proudly presents our new Ambassador for BRIX Maple Energy Gel, the Danish mountainbike cyclist Nicklas Holm Bols!
Nicklas Holm Bols is a 32-year-old mountainbiker from Rold Skov, an 85 square kilometer forest area located in the municipality of Rebild in North Jutland (Denmark).
Nicklas, who daily works as a carpenter, has been mountain biking at an elite level since 2014 and has participated in both the WC and EC Cross Country (XC) Marathons. The photo was taken during the 2022 premier race in the Danish XC league (Shimano league), where Nicklas ended up in an honorable 16th place in the “Men Elite” group.
“XC Marathon (XCM) is my primary focus and during this year (2023) I will participate in various Danish and Nordic XCM races,” says Nicklas, and continues: “I will also run as many XCM World Cup races as possible plus two UCI races*, one in Austria and one in Italy. And of course, I will do my best to qualify for the XC WC again this year.
I love to train hard and purposefully during tough sessions on both mountain bike and road bike. But I’m actually a big fan of all forms of Outdoor activities, including cross-country skiing in the wintertime”.
Sweden-Canada Products is happy that Nicklas Holm Bols has chosen to represent BRIX. We are proud to support this elite cyclist by giving him the energy he needs to achieve his sporting goals and to continue his active lifestyle.
You can follow Nicklas Holm Bols on Instagram #nicklasholmbols_mtbrider
* The Union Cycliste Internationale (UCI) is the world governing body for cycling, recognized by the International Olympic Committee (IOC). The organization, with headquarters in Switzerland, was founded in 1900 in Paris (France)). The UCI has 202 national confederations, spread among five continental confederations. As one of the signatories of the UN’s “Sports for Climate Action Framework”, the UCI works purposefully to integrate sustainability into cycling and to reduce the sport’s impact on the environment.
